The platform · Growth
Turn your territory into a focused campaign.
Compare neighborhoods using dated county records. Build a shortlist, plan your outreach, and track what comes back.
Territory X-Ray
Neighborhoods ranked, with the reasons behind each rank.
Campaign Map
The list for the neighborhood you pick, a held-out group, and planning economics.
Cross-Trade Briefing
Where to send each crew, and where your trades overlap.
Revenue Command
Outcomes for both groups, reported honestly, month by month.
Step 01 · The diagnostic
Territory X-Ray
Every neighborhood in your service area, ranked on the property signals that drive your trade. Each rank carries its reasons. The score is an ordinal campaign priority, not a probability that any home needs work.
- Cluster-level rank with a score you can explain to a crew
- Reason codes for every neighborhood, showing why it ranked high or low
- Owner-occupant vs absentee split
- Hail exposure band and permit-on-record share where they apply
- Every source dated: assessor snapshot 2026-08-15, permit file 2026-05-20, hail window 2021-08 to 2026-08
Step 02 · The deployable
Campaign Map
Pick a neighborhood and the X-Ray becomes a campaign list: addresses, owner-occupant flagged, permit-on-record homes flagged from the county permit file (dated 2026-05-20). Every row carries its own reason code so you can write the offer around the truth.
- Addresses for the neighborhood you pick, owner-occupant vs investor flagged
- Per-home reason code so the outreach is honest and specific
- Suppression shown with the reason: permit on record, your own past customers, out-of-fit homes
- A held-out control group assigned before the drop, so the result can be read
- Planning economics: campaign cost, break-even jobs, and contribution scenarios with every assumption shown
Step 03 · The multiplier
Cross-Trade Briefing
Run more than one trade? The same map scores every crew together and names the single best neighborhood to campaign as a bundle (one mail drop, layered offers, shared truck-roll), plus where to send each crew separately.
- Every trade you run, scored on the same territory
- The one neighborhood where your trades overlap hottest
- Per-crew routing: where each trade earns most on its own
- Bundle economics: one drop, multiple offers
Step 04 · The loop
Revenue Command
Bring your job outcomes back to a managed campaign review. Compare the recorded results for mailed and held-out homes, document what is still unknown, and use the same ranked map to choose the next neighborhood to test. Your team supplies the job records and agrees the reporting window.
- A review of recorded outcomes for both groups against the job records you supply
- Unknowns stay unknown; no zeros are filled in for homes not yet observed
- A proposed next neighborhood, with previously run areas identified
- A standing record of what your territory actually returned, with the assumptions beside it
Guardrails
What we say. What we don't.
Rank neighborhoods and homes on public-record property signals, and show the reason behind every one.
Flag out-of-fit and permit-on-record homes, with the reason and the date of the record behind it.
Show planning economics as contribution scenarios, with every assumption labeled.
Claim a specific property is damaged or has a wet basement. Roof sizes are provisional estimates, not measurements.
Sell raw homeowner contact lists. The Campaign Map ships only to the contractor running it.
Promise a job count or imply government affiliation.
Start with the diagnostic.
Bring one market and one trade. We'll come back with the ranked neighborhoods and the first campaign map. You decide where your next dollar goes.
Request a Territory X-Ray